Competitor monitoring – it’s just as important to stay knowledgeable about your competitors as it is for your own brand.Monitoring your reputation is essential – you’ll instantly know both the good and bad things that are being said, so you can incorporate positive feedback or put out fires before they grow. Brand monitoring – alerts will let you stay up-to-date with what your customers or clients are saying about you.Here are the main ways you’ll benefit from setting up alerts: Google Alerts can help you monitor all types of content relevant to your niche. Why It’s Important to Set Up Google Alerts And in this post, I’ll show you everything you need to get your alerts set up and working. You can actually automate this entire listening process by using a handy tool called Google Alerts. Doing it manually may work for a short time, but it’s not a long-term solution by any means.ĭon’t worry, though. So if you’re a freelancer, solopreneur, or small team trying to keep tabs on your niche, it can be a real struggle to stay up-to-date in this noisy digital world. And then in case that’s not enough, there are millions of new blog posts getting published every single day.
There’s all the news from traditional media companies. You may have noticed that there’s a lot of content bouncing around online.